Julián del Valle
Maldito Infierno
A music video directed by Andrés Rosas and Beto Valko, bringing together the energy of a live audience and a story of heartbreak, lies and an unexpected revelation.
A song to sing together
Julián wanted to feel accompanied by the audience during his performance. That intention guided the search for a location with a steady public presence, where the connection between the artist and the people around him could become part of the music video.
During the shoot, Julián quickly taught the chorus to the people at the venue. Their participation became one of the video's scenes, capturing the connection the artist wanted to convey.
A story that changes at the end
The artist also wanted to tell a short story of heartbreak and lies that involved him directly. From that idea, we built a treatment that intertwines the musical performance with a fictional story whose most important revelation comes at the end.
That turn changes how we understand what happened and gives a powerful conclusion to the story and the song's emotional intent.
About the endingContains spoilers
At the end, it is revealed that, within the music video's fictional story, the character played by Julián was in a relationship with the main male character.
The revelation places the artist inside the conflict and transforms our reading of the story. This relationship, kept until the last moment, connects the lies and heartbreak with an unexpected ending.
Behind every take
Directing, preparing the actors, makeup and camera work all helped bring this production to life. The on-set photographs and behind-the-scenes video introduce the team and show how we brought the treatment to the screen.
VIDEO / BEHIND THE SCENES
Step onto the set of Maldito Infierno
See how we brought this story to the screen. Watch the behind-the-scenes video and meet the team who made the music video possible.
Watch behind the scenes on YouTubeCredits
Artist: Julián del Valle Directors: Andrés Rosas and Beto Valko Makeup: Lina Canizales Produced in Colombia during our time as ANVA Films. This project is part of the experience of the team that continues today as ROXES STUDIOS.
HOUSTON, TEXAS
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